Appealing and engaging a new generation of truck drivers is no easy task. But, given the major industry shortage of truck drivers, Joyce Brenny, founder and CEO of St. Joseph-based, Brenny Transportation, knew something had to be done. The result was Brenny’s Truck Driver Training Apprentice Program, a custom, hands-on training program that partners new drivers with seasoned trucking professionals.

In 2018, Brenny Transportation received the Greater St. Cloud Development Corporation’s Innovation Award in the “Established Company” category. Watch their incredible story below!

Across the U.S., the trucking industry has seen a noticeable shortage of drivers. The combination of current drivers being at or near retirement age and truck driver schools closing their doors due to lack of funding has created a major need to find fresh talent.

Joyce Brenny, founder and CEO of St. Joseph-based global transportation company, Brenny Transportation, was experiencing this issue firsthand. In an effort to appeal and engage a younger workforce, Brenny Transportation created Brenny’s Truck Driver Training Apprentice Program, a custom, hands-on training program that partners new drivers with seasoned trucking professionals.

In the trucking industry, it is common for carriers to only hire new talent age at least 23 years old or above, due to insurance restrictions, and train them for six to eight weeks. Given Brenny Transportation’s culture and long-time reputation as being a “Grand Champion” of customer service, Joyce knew their organization need to approach talent recruitment and training differently to set their new drivers up for success.

Brenny’s Apprentice Program was carefully designed to help new drivers be comfortable in all circumstances as well as feel supported on an ongoing basis. The program is geared toward young drivers with limited experience, but it is applicable to new drivers of any age. Apprentices follow a slow, graduated, hands-on training program provided by a local trainer.

Brenny’s goal is to put safe drivers on the road who are happy and engaged in their company. They key to the program’s success is having patient, experienced trainers who are invested in helping these young drivers succeed.

Lawrence Schreiner, an apprentice of Brenny’s training program, felt the training was more than he could have asked for. He was able to experience multiple scenarios while his trainer, Todd Plante, was in the cab with him.

The dynamic of two generations working together is another crucial part of the program’s success. Joyce Brenny believes Millennials bring a sense of newness and excitement, while pushing the envelope a bit, which helps to keep the trucking industry fresh and fun.

Each Brenny Transportation new hire also contributes to our region’s economy in a big way. It’s estimated that one truck can bring in $250,000 of revenue back into the Greater St. Cloud community.

Without trucks, America stops. Brenny is doing their part to keep America moving forward.